(Getty Images ). Niño, and Mama Mary we worship every Sunday look like Caucasians. People from the ancient times considered having white skin as a symbol of nobility and elegance. From the responses we received, we found out that many use whitening products for their intended purpose: to visibly brighten one's skin tone. Their white race was deemed the superior race and the dark-skinned race were considered lower class, viewed as slaves. Risk-aversion and high risk propensity, for example, could simultaneously characterize a Filipino's consumption or spending decision. “Growing up as a kid, I used to hate my skin as I was teased a lot because of it.”, “As I entered the puberty stage, I had a brief stint where I tried out ‘whitening’ products my mum bought for me, but now I see that there is more to the world than the beauty standards set by some traditional people.”, “Although many people, including the media are starting to embrace the beauty of being ‘morena’, it’s been so deeply ingrained in our Filipino culture and society that I think it will take a really long time before we get rid of this skin tone standard.”. well, people have different preferences. IT: Maybe it is a cultural thing. But why use whitening products, if not because of colourism? Avon boutique owner Mary Anne Calimlim presents the different products around her small, yet busy store in Manila. It is estimated that one in two Filipino women have used skin whitening products at some point in their lives, which are aggressively marketed to Filipino women. The wealthy in ancient India and China were extremely wealthy, and the poor were extremely poor. Since several Filipino movies stars are born mestizos or used expensive bleaching products and underwent several procedures, people would love to follow their footsteps. Everybody wants to be beautiful. Overall results of this survey showed that 38% of those surveyed in Hong Kong, Malaysia, Korea, the Philippines, and Taiwan admitted to using whitening products. Many countries in South Asia and South East Asia were colonized by Europeans. Your email address will not be published. In China, whitening the skin is a practice since ancient times. The Philippines had been a Spanish colony for 333 years until the Americans took over in 1898. “I believe that so many of us love whitening products simply because not a lot of people have been educated enough that there is no need to subscribe to western ideals of beauty, especially when we’re naturally short and born brown-skinned. For Filipinos, having a lighter complexion is desirable because it signifies social status, noble ancestry, and most significant, economic status. Some aristocrats are using lead oxide powder to make their faces whiter to set them apart from the slaves with darker skin color. Furthermore, recent research also shows that skin-whitening use is most common among Filipinas, and among the lower … Pigmentation problems affect skin of colour much more than white skin. Glutathione is not only a potent skin whitening ingredient, its antioxidant properties are an added bonus as well. It is not only within the Filipino culture but most, if not all SEA cultures that have a fixation on white people/Caucasians. In China, whitening the skin is a practice since ancient times. Jun Sato/WireImage/Getty Images Filipino singer-actress Sarah Geronimo lightened her underarms and endorses products from the skin-whitening company Belo Medical Group. The real reason why so many Asian men are using skin-whitening products In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. Needless to say, Filipinos worship those with milky white skin–literally … Those who lack it, especially the laborers, means that they worked under the sun for longer times. In ancient times, the most prominent cultures in Asia had huge inequality gaps between the rich and the poor. An effective solution to keep the skin even and healthy is to use whitening … 7 Benefits of Using Skin Whitening Products – 2020 Guide. Many of us worship those with oily white skin. They are effective and helps in providing cleaner, whiter teeth at the comfort of home. In some parts of the world, in particular, India, Japan, Korea, and China, lightening creams are seen as a normal part of the beauty regime for women and the creams are also being used by black and brown-skinned people the world over, becoming more popular by the day. Those who lack it, especially the laborers, means that they worked under the sun for longer times. The filipino term ‘morena’, meaning women with brown skin, is now slowly being embraced, but still has progress to be made. Long story short, the reason skin whitening products are popular in the Philippines is because culturally filipinos find white skin beautiful and dark skin dirty and unattractive. This house plan for today might be the house plan that you’re looking for. Teeth whitening helps lighten and whiten teeth, sometimes removing stains and discoloration. The real reason why so many Asian men are using skin-whitening products. The success of the Filipino Skin Whitening Industry is greatly attributed to the dam- aged psychological state of the native people brought on by American colonial rule. Whitening is very popular, but the methods for whitening teeth vary greatly, and there are a lot of scams out there. Even the images of Jesus, Sto. When the Spaniards invaded the country, the colonizers also brought with them the idea of skin color hierarchy: darker skin is associated with poor laborers who are working outside to make the meets end. Skin-whitening is one of the obsessions of Filipinos and Asian culture in general. Obviously, dentists are in a good place to know which products are most effective for their patients, and … Being lighter, he says, will make him more “noticeable,” boosting his chances for promotion or better employment. You'll see the word "whitening" in every skin product aisle. Even if Filipinos are born with golden brown skin, the pressure from society taught many of us not to be proud of our natural color. The author travelled to the Philippines as part of The Foreign Correspondent Study Tour, a University of Technology Sydney (UTS) programme supported by the New Colombo Plan (NCP) mobility grants. “Everyone likes to be white, as it really boosts our confidence, to look nice every time, to look presentable,” Calimlim said.Â, “When we are in intermediate school, our classmates with white skin, they are the most beautiful one, the most famous one in school.”. Suarez says that although progress is being made, there were many challenges ahead. At first glance, you will fall in love with […], You don’t chase luck for it is luck that chases you.  This saying was proven true in the life of a Filipina nurse living in Abu Dhabi who won ₱167 million in a raffle draw […], For those who are looking for bungalow designs, you can check on the photos of the featured house today, a bungalow with three bedrooms. Check out this budget-friendly, three-bedroom house plan! Filipinos today desire to get whiter skin complexion but they also do not want to look like Caucasians. This […], Do you love looking at photos of a small house to inspire you in building your future home? Dark Spots Dark spots (or hyperpigmentation) can occur at any time. Modern Filipinas are crazy about this skin whitening product because it exhibits quick results and the majority of the feedbacks about its skin whitening effects are of pinnacle quality. Many women believe that fine line and wrinkles are their only opponents, so they start using special anti-age creams early on in life to prevent these from occurring. During the pre-Qin China, having white skin is associated with wealth. There’s also less general awareness of these … The real reason why so many Asian men are using skin-whitening products This house design is typical for places that are prone to […], If you are looking for a two storey house plan, then here is an ideal house for you. In reality, most endorsers of skin whitening products in the Philippines are mixed-race Asians. Why More Asian Men Are Using Skin Whitening Products In Asia, using various skin whitening products is a common practice among women, but clearly, the trend is also catching up to many Asian men. Why Filipinos Snub Their Own Products? Santo Tomas University student Arianne Suarez, says the incessant advertising of whitening products only compounds the problem. Ornedo said the Filipino term ‘morena’, meaning women with brown skin, is now slowly being embraced. However, the society has a different idea of Asian features: fair skin, jet black hair, almond-shaped eyes, and small faces. This is why people would do different ways to have a whiter complexion. We were ruled by Spain for almost 400 years and Americans introduced Hollywood to us. “The whitening products are definitely the best selling.”, “We have a soap, a lotion... a capsule of glutathione , the women drink it once a day.”. It also affords one the occasional preferential treatment – a reality that a certain skin whitening brand tried to exploit in their marketing campaign but instead received criticism. So the origin of the belief tha… The dental-grade safe teeth whitening products are becoming quite popular. :) i'm a bit fairer than the average kayumanggi but still not fair skinned really. Skin whitening among women has long been commonplace, but now young Asian men too, are using a plethora of whitening products. A 22-year-old call center agent from the Philippines, J.R.,* tells me that he takes whitening capsules and uses a soap and facial cream that both claim to have whitening effects. This elegant six bedrooms two storey house plan has a modern exterior design. As a matter of fact, our actions are shaped by the standards set by the society: white is synonymous with beauty. Why or where this idea comes from I have no idea to be honest. But where exactly did this perception of beauty come from? Instead, they use these products to brighten only specific areas to achieve an even-toned complexion. This understanding of white supremacy has been deeply etched into our minds, passed down from generation to generation in Asia and manifests itself in the Asian obsession with white skin. but i don't use whitening creams on a regular basis. Melanin is responsible for our skin tone and color. The short answer is: uneven pigmentation. In the country, having white skin can give you unspeakable advantages: people will admire you, they will envy you, and also give you perks that people with brown skin tone could just wish for. However, the goal is not to lighten their skin's overall color. Whitening lotion, whitening soap, whitening deodorant, and even capsules of glutathione - an antioxidant which purports to prevent skin cells from producing darkening melanin - fill the bustling shopping centres of Manila.Â. We are proud of our Asian features and we just want to improve them. Whitening/Brightening Products Should not be used for the long term. Those with lighter skin are part of the higher class because they are mixed-race Filipinos or they are rich enough not to work under the sun. And with these ideals come products to service them. I know of people who use it for years and years, in their quest to be white and fair. Keep reading to find out the top 3 reasons women use high-quality skin whitening products and why you might want to as well. One of the topmost reasons to use the teeth whitening products at home is its affordability. Manila's Santo Tomas University student Julia Ornedo says that it’s time for the beauty standards to shift in the Philippines. I am also seeing a lot whitening products that are doing well in the market. They were discriminated and called black-headed people. The leading cause of dark spots is the excess production of melanin. Are you on a budget yet you want to give your family a place you can call your home? However, unfortunately, many … This helps you to easily escape the wrath of dental fees. The Philippines beauty standard of whitening goes by many names - skin lightening, skin evening, skin-fading and even skin brightening. But the largest and fastest-growing markets are … When I was younger, I am really that particular with the color of skin of women but rather how they bring themselves and their self-confidence. “Seeing these beauty products lined up in stores and the countless advertisements that promise ‘whitening’ angers me.”, “It’s racist and it promotes the thinking that people would look better if only they had lighter skin.”, “It’s sick to think that white means beautiful and the opposite, ugly.”. Quezon City – Many Asian countries have been obsessed with white skin as such is considered to be synonymous to beauty and prosperity. In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. If you use whitening/brightening products, I hope you realise that it isn’t a range of products you should be using for the long term. In reality, it is not only Filipinos who are obsessed with having fairer skin. Synovate reports that about one in every two Filipino women uses skin whiteners.7 The Philippine government has intervened in the skin whitening … The combination of cream […], Are you planning to buy or to build a new house for the family? Save my name, email, and website in this browser for the next time I comment. The belief that skin color is tied to socioeconomic superiority affects Filipinos in a multitude of ways. If you are looking for an affordable designs of […], The house featured today is the so-called 1.5 storey house or split-level house.  This is a house with a main floor and a raised floor serving as the supposed to be second floor of the […], With a total floor area of 125 square meters, this modern style three bedroom house has three bedrooms, two toilet and baths, and a spacious garage. SBS acknowledges the traditional owners of country throughout Australia. Avon Boutique owner Mary Anne Calimlim. In the Asia-Pacific region alone, the male cosmetics industry was estimated at $2.1 billion in 2016. Due to reasons like sun damage, stress, pollution, or an unhealthy diet, these things can cause discoloration or damage to the skin. Looking back to the history of people’s obsession with white skin, it can be hard to have it corrected. Why do you think Filipino women want to have whiter skin? Amazing Facts About Metro Manila That You Should Know, 5 Filipino Brands and the Real Story Behind Their Brand. In the Philippines, many Filipinos would spare a hefty chunk of their wages to splurge on whitening products, such as lotions, soaps, creams, or even oral capsules. However, I am just wondering why most Filipino women want to change their color from brown to white. Since then, western influence has left its mark on the Filipino lifestyle, political environment, and, of course, purchasing decisions. Maybe you want to build a bigger home. 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There's even some old text about local princesses bartering for skin whitening plants from China 600-700 years ago … Having whiter, milkier skin complexion can mean power, wealth, and beauty. At least 50% of respondents claimed they use whitening products and always opt for the popular brand. In India, there was even a rigid caste system that kept the poor in their place from generation to generation; the bureaucrats rose to the top of this caste system, and the poor were seen as less-th… “You still regularly hear ‘you look pretty even in you’re dark skinned.’ I think that’s messed up and discriminatory.”. According to a research conducted by Professor Margaret Hunter entitled Sociology Compass, having a lighter skin tone is valued by Filipinos due to their European colonial history. Advertisement In Nigeria, 77 per cent of the country’s women use skin-lightening agents, compared with 59 per cent in Togo and 27 per cent in Senegal. In reality, it is not only Filipinos who are obsessed with having fairer skin. For some reason they think it is better to be white, so they use these products to lighten their own skin. by William Gist April 16, 2020. by William Gist April 16, 2020. During the pre-Qin China, having white skin is associated with wealth. Several Filipino movie stars, for example, are either born mestizos or became like one through the help of expensive bleaching procedures. Filipino value system is both indigenous and westernized. “The horrible beauty standards in the Philippines that favour white skin are merely one of the lasting impacts of western colonisation on Filipinos.”. Source: Supplied. The use of skin whitening products have deep roots but basically it's all about money or being perceived as privileged (most think it's about attractiveness but it is not if you look deep enough). But like in many other areas of research, there are less studies performed on ethnic populations. the only time i use some whitening cream on the face is when i've been on field work and i got burnt from over-exposure to the sun going to … If you do, then you will be amazed at this simple one bedroom house. When I point out that the US$1 a day he spends on the whitening products … The same applies to the Western Culture during the seventeenth and eighteenth centuries. Is it a sign of colonial mentality or inferiority complex brought by Spanish colonizers? There are all the products that I and others … A World Health Organisation survey found that nearly 40 per cent of women polled in nations including China, Malaysia, the Philippines and South Korea said they regularly used whitening products. An effective solution to keep the skin is a practice since ancient considered. N'T use whitening creams on a budget yet you want to change their from! 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